Thanks to an overhaul of the ticketing agreement between Music Venue Trust and Ticketmaster in the UK, concert halls across the country are getting an even better offer.
MVT and Ticketmaster through its self-service ticketing platform Ticketweb entered into a partnership in 2016, which created “Grassroots Venues .Tickets”, a platform designed to reinvest ticketing revenue in local concert halls and give their operators more control over their tickets.
The benefits for participating sites increase if they exclusively use the platform.
After reviewing the existing partnership, Music Venue Trust and Ticketmaster announced a number of changes to the agreement. On the commercial side, the most important change is a 50% discount on all room reservation fees.
Other updates were aimed at simplifying the customer experience to make it more efficient.
Mark Davyd, CEO of Music Venue Trust, commented: “As we emerge from this crisis, we are delighted to have worked with the Ticketmaster team to further improve the Grassroots Venues ticket offering. will continue to work with Ticketmaster to develop this partnership to support our entire network. “
The original agreement between MVT and TM included a so-called “maintain and maintain” fund, a small sum added to each ticket, which went directly to the site. According to Ticketmaster UK MD Andrew Parsons, the fund has already brought in £ 150,000 ($ 205,000) in additional income for the popular music venue.
This new agreement replaces the “maintain and maintain” solution, Davyd told Pollstar. The idea: Instead of sites getting different parts of a deal from different elements, they now receive a clean payment, which represents a better financial return.
“To take advantage of this, we are evolving our ticketing partnership to donate even more of our fees to these treasured places, and we are proud to be playing our part,” said Parsons.