Today Tullamore DEW is launching a new campaign offering free whisky. Just in time for Labor Day weekend, Tullamore DEW will be offering people with less than 1,000 Instagram followers a discount of $25 to put in a bottle of Tullamore DEW Irish Whiskey. Why? Because Tully believes the answer to life is simple – work hard, yes. Aim high, of course. But to fill oneself? Never. To be eligible, fans can simply share a ‘thirsty photo’ – their empty whiskey glass – on Instagram with the hashtag #WhiskeyNotLikes and enter at https://tullamoredew-
Tullamore DEW Brand Ambassador Gillian Murphy shared some thoughts on the campaign, as well as her favorite Tully cocktail right now: “This Labor Day, Tullamore DEW is celebrating those with small social followings in the best possible way – by offering $25 for a bottle of whiskey on us! And if you need a little inspiration on how to use your well-deserved bottle of Tullamore DEW, I recommend my personal Labor Day date, the “Iced Irish.” It’s a cold version of the fan-favorite Irish Coffee and will make you the toast of any home celebration you might have in the works. Sláinte!
Here is his recipe:
- 1 part Tullamore DEW Irish Whiskey
- 1 serving of Irish cream liqueur
- 4 parts cold brew coffee
- Garnish with mint leaves
- Add all ingredients to a shaker filled with ice
- Shake and strain over fresh ice
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